The Revtive blog
How to get your first customers when nobody has heard of you yet. Written from what actually works, not from what sounds good in a deck.
Prospecting9 min read
Twelve sales signals sorted by who can see them, with how strong each is and how fast it goes stale, plus which ones actually turned up in our October data.
Read articleStrategy ·
TAM, SAM and SOM defined, then worked through bottom-up with real US counts: 62,838 accounting offices, a price per office, and the share a small team can win.
Prospecting ·
MEDDPICC is MEDDIC plus the paper process and the competition. What each letter asks, questions that get real answers, a scored deal, and when it's overkill.
Prospecting ·
BANT stands for budget, authority, need and timing. What each letter really asks, questions that get honest answers, and the good deals BANT turns away.
Prospecting ·
Twelve sales signals sorted by who can see them, with how strong each is and how fast it goes stale, plus which ones actually turned up in our October data.
Strategy ·
TAM, SAM and SOM defined, then worked through bottom-up with real US counts: 62,838 accounting offices, a price per office, and the share a small team can win.
Prospecting ·
MEDDPICC is MEDDIC plus the paper process and the competition. What each letter asks, questions that get real answers, a scored deal, and when it's overkill.
Prospecting ·
BANT stands for budget, authority, need and timing. What each letter really asks, questions that get honest answers, and the good deals BANT turns away.
Outreach ·
Email warmup is one lever and not the biggest. What decides inbox placement, in order of weight, plus the ramp schedule for a new sending domain.
Prospecting ·
MQL meaning: a lead marketing rates as likely to buy. An SQL is one sales has confirmed. Definitions, examples of each, a side-by-side table and handoff rules.
Outreach ·
40 sales and cold email subject lines sorted by what they promise, plus follow-up subject lines, and why open rate stopped being a fair way to judge them.
Strategy ·
Founder-led sales works because of things that do not transfer to a hire. Here is what does transfer, what does not, and the document to write before you hire.
Prospecting ·
How to find clients as a freelancer, agency or small business: the people asking for what you sell this week come first, then referrals, then outreach.
Strategy ·
12 elevator pitch examples for students, job interviews, career fairs, networking, founders and sales, all built on one four-part template you can fill in.
Outreach ·
The follow-up email after a sales call gets forwarded to someone who wasn't on it. Eight templates written for that reader, from voicemail to proposal.
Outreach ·
Spintax generates thousands of unique-looking emails from one expression. Here is the syntax, what it was for, and why varying the words changed nothing.
Strategy ·
24 value proposition examples, including 12 real homepage headlines from Stripe, Ramp, Vanta and others, graded on one test. Plus a template you can fill in.
Prospecting ·
BANT and MEDDIC qualify leads you are already talking to. This is the version for leads who have never heard of you, run cheapest gate first.
Outreach ·
Six cold email examples with the openers graded, the rewrites shown, and the one test that separates a message from a mail merge. No templates to copy.
Strategy ·
Most go-to-market templates are a thirty-slide deck for a company with a marketing team. This is one page, five boxes, and the order you have to fill them in.
AI agents ·
An AI SDR automates the reading and drafting parts of outbound sales development. What the term means, how it differs from an SDR and a BDR, and where it stops.
Prospecting ·
Most intent data is a guess about a company dressed up as a signal about a person. How to tell the two apart, and the four signals worth building a week around.
Outreach ·
A cold email template that only changes the first name is one email sent two hundred times. Four structures that change the argument instead, with examples.
Prospecting ·
Prospecting is deciding who is worth contacting, before you contact anyone. The sales definition, how it differs from lead generation, and where the time goes.
Strategy ·
Most competitive analysis templates are an empty grid of adjectives. Here is one where every row has an answer you can paste a link to, plus a worked example.
AI agents ·
Every AI SDR tools listicle is written by a vendor that ranks itself first. Here are the five questions that decide whether one works, and how to test them.
Strategy ·
Positioning statement examples run through one test: swap in a competitor's name. Most survive it, which is the problem. Here is what a position reads like.
AI agents ·
An AI sales agent automates three of the five jobs in outbound: finding, qualifying and drafting. Here is what it does with the other two, and where it fails.
Search ·
SEO competes for the click, AEO for the extracted answer, GEO to be a source the model reads. Here is what each one changes about the work, and what does not.
Outreach ·
10 follow-up email samples for when nobody replies: after a cold email, a proposal, a meeting request, an intro or a request. With timing, and when to stop.
Prospecting ·
An ICP is a filter you run against a list, not a demographic form. The definition, how it differs from a persona, and a template with the signal axis most omit.
Prospecting ·
Most lead lists are confident guesses. One question separates a prospect worth contacting from a row in a spreadsheet: what did you actually see?
Demand generation ·
Your customers are already discussing your problem somewhere public. Here is how to find those venues, read their rules, and show up without getting removed.
Outreach ·
Most cold email fails for one reason: it could have gone to anybody. Here is the test that separates a message that gets a reply from one that gets deleted.
Revtive finds the venues, reads their rules, and drafts the posts and replies for you to approve. Free to start.
Start free